This is the film trailer for Quentin Tarantino's western hit 'Django Unchained'.
From the trailer it is obvious that the genre is a western/action because of the codes and conventions used, these can be split into four different categories; Sound, Editing, Cinematography and Mise-en-Scene. I will now describe each of these in greater detail.
Sound: Throughout the entirety of the trailer, dramatic and fast paced music is played, insinuating that the film will be action-packed. Also, voiceovers are used to explain the basis of the storyline, for example "Do you know what a bounty hunter is?" Finally, many sound FX's are used i.e whips and gunshots - and this is purposefully done to emphasise that the film is set in times of slavery in America.
Cinematography (Camera): During the trailer, many close ups are shown of Jamie Foxx's character 'Django' and this illustrates how he is the main character, it could also be interpreted to make the audience feel connected to him more and thus want to watch his story on the big screen. A further point is that low angle/high angle shots are used to demonstrate power and vulnerability in the film; when a slave is shown, the camera angle is high on them (making them appear small and weak) whereas when we are shown a white, rich slave-trader, the camera angle is low, which causes the opposite effect than high, in that the white individual looks taller and dominant.
Mise-en-Scene: The clothing/costumes that the actors wear are extremely old-fashioned, which indicates the historical element to the film - it is obvious that the film is set in the late 1800s (when slavery in the south of America was profound). Also, another costume presented in the trailer is the KKK 'ghost mask' and this is another reminder of the racist society in that time (the KKK is a infamous racist group). The theme of hierarchy is also clear through the use of mise-en-scene as the rich, white individuals have colourful, immaculate clothing whereas the slaves are dressed in dull, damaged rags, informing the audience that there is a hierarchy of characters in the film.
Editing: The editing style in the trailer is fast-paced and mostly straight-cuts, highlighting that the film will have a linear structure.
This is the film trailer for the film-adaptation worldwide phenomenon, 'Fifty Shades of Grey'.
From this is trailer it is evident that the genre of the film is a romance.
I will now explain how, by using codes and conventions, this is clear to the audience.
Sound: Throughout the trailer, Beyonce's iconic love anthem 'Crazy in Love' is playing, immediately revealing that the storyline is about a love, which would, stereotypically, make it a romance. Secondly, the dialogue in the trailer also shows how it is a love story by lines such as, 'I am incapable of leaving you alone.' 'Then don't'.
Cinematography (Camera): Almost every shot in the trailer has a soft focus tint on it - making it appear pretty and feminine, this is a technique used by many film companies to highlight a romance genre. Also, there are many close ups and two-shots used to indicate a close relationship between the two main characters, and this also shows they are central to the story. Thirdly, high-key lighting is used to emphasise colour and light in the film and this emphasises the classic 'happy love' appearance. Lastly, in the framing, the character of Christian (Jamie Dornan) is seen as larger than Ana (Dakota Johnson) and this reflects the storyline of him being dominant over her.
Mise-en-Scene: The clothing shown in the trailer indicates the 'romance-feel' also as Ana is dressed in feminine clothing whereas Christian is wearing business-like, masculine clothing and this subtly indicates the cliche of 'opposites atrract' whilst also reflecting the storyline of an innocent young woman finding love in a serious and successful business man.
Editing: Many editing features in the trailer scream to the audience that it is a romance genre, for example, as the screen fades to black, sentences such as 'This Valentines Day' - and because of this, it is a major indicator that the film is a romance as 'Valentines Day' is typically associated with love and relationships. Lastly, many fades are used to show different shots and this again relates to a soft/happy feel of a trailer, it is especially appealing to females, which is the stereotypical target audience for a romance film.
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